Outside the box

Branding An Experience

Outside The Box is sensory experience that allows individuals to experience and create their own understanding of brutalist architecture.

Solution

The aim of the project was to create a space that allows individuals to experience a variety of Tadao Ando buildings without having to travel around the world. The Tadao Ando exhibition highlighted a range of areas around the Welbeck parking lot using frames, when you look through them you will see spaces similar to those found in many of Tadao Ando’s buildings. 


“If I can create some space that people haven’t experienced before and if it stays with them or gives them a dream for the future, that’s the kind of structure I seek to create.”

Tadao Ando


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