Her lotus

‘Raise your local ares awareness that abortion is health care’ -D&AD

Disclaimer: This project was created as part of a university research assignment and D&AD competition and is intended for educational purposes only. It is not a real-world or commercial piece and was not developed for sale or public use.

Solution

Abortion has been an ongoing debate for a very long time, it’s a sensitive and uncomfortable subject that people have various opinions about. 

Abortion officially became legal in Thailand in February 2021, however, before this doctors didn’t have to have in-depth knowledge of abortion so a lot of women couldn’t go to their normal physicians for information. I created an Animation that could be shared on social media. But also packaging that would go into universities and schools’ sanitary disposal boxes in toilets so that women could get free period and sex-related products with information about abortion. 

Abortion is scary, I wanted women to have the information they needed at hand at home with no confusion or missinformation you find on the internet. Simple, and non-judmnetal.